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Blue Dart has recently launched its first women-led service centre in India.
13 May, 2021 - 08:22 AM IST | By Nirmal Narayanan
KERALA: At a time when the entire nation is facing the wrath of the Covid-19 pandemic, logistics company Blue Dart has been working round the clock to ensure supply chain continuity. With the #WeMoveSoYourWorldCanMove campaign, the brand ensured quick delivery amid the pandemic scare and ensured that the shipments are moving in perfect conditions.
Indiantelevision.com s Nirmal Narayanan spoke to Blue Dart CMO and head-business development Ketan Kulkarni to know more about the company s operations during the pandemic times, and understand how it pivoted during the pandemic to ensure supply chain continuity across the country.
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Hyderabad: Blue Dart, South Asia’s premier express air and integrated transportation & Distribution Company, has been a market-leader across industry verticals. It is this market leadership driven by its people, technology as well as its air and ground express network that provides customers with a premium experience. The express logistics provider’s market leadership is all set to extend this women’s day, to the diversity and inclusivity circle with the launch of the first Blue Dart All Women Service Centre.
The logistics industry has been stereotyped over the years to foster a male majority. Blue Dart has been putting in a significant effort to alter this perception of the industry, ever since the organization’s inception in 1983. The organization provides ample opportunity for its Blue Darters to take the lead and make their mark in the industry. With capable women encouraged to take on senior leadership roles in the organization, Blue Dart is a testament to wh