400 million snaps are sent every day. nearly three-quarters of those are sent by women. joining me to talk about this female phenomenon is the founder of women of tech. thank you for joining us. when we re talking about snapchat, it s important to note this is only up to ten seconds long that these photos and videos can be seen. so what are women using snapchat for? women are primarily using snapchat to send funny photos and videos of themselves as well as weird things that they encounter on a daily basis. they re sharing this with their friends. they also like the fact that it s free. so unlike sending text messages through your phone, which cost money, or sending large video files that can take up a lot of data on your smartphone, they really, really like this feature about snapchat. i have to say, my daughter sends to her friends pictures of the food they re eating. i m like, what s that about?