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Attracting Women To The Industry: It s A Growth Strategy

Our country is approaching an enormous wealth transfer unprecedented in size and scale. By 2030, American women are expected to inherit and control much of the $30 trillion in financial assets baby boomers possess – a total that approaches the annual GDP of the United States. Looking at these consumer needs, as well as the growing talent pool, it is clear that attracting women to a financial services career is more than a diversity and inclusion strategy – it is a growth strategy.  We must change the fact that women currently represent just 15% to 20%  of all advisors. Now is the time for our industry to take tangible steps to redefine the advisor experience for women by creating environments with the flexibility, inclusive culture and advancement opportunities that make it possible for women to join, stay and grow in the profession. Achieving these results requires sustained focus and intentionality.

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