ReWire Sustainability 2021: The power held within brand ethos
Simon Cotton, CEO of Johnstons of Elgin and Carla Woidt, founder of Wolfgang Scout discuss how ethos-based decision making could impact the fashion industry across every level.
12th March 2021
Beth Ranson reports
Poised at opposite ends of the ‘business structure spectrum’, Wolfgang Scout and Johnstons of Elgin could be seen as incomparable. But it was on the grounds of their shared commitment to brand ethos that Simon and Carla shared their thoughts on how ethos can – and should – impact decision making processes.
With no joining fee, the ReWire Sustainability conference organised by MOTIF spanned three days, from February the 24th to the 26th. The event line up offered panel talks discussing issues from water footprints to sourcing sustainable viscose. Slotted between the wider ranging discussions led within panel conversations were the ‘Fireside Chat’ segments, offering opportunity to hear a relaxed con