Standard Life Aberdeen is a bit of a mouthful, but Abrdn is an abomination of an alternative, said City veteran David Buik, a consultant at stock exchange Aquis. Get back to your creative designers and start again, please.
The move drew comparisons with the Post Office s short-lived rebranding to Consignia and the ill-fated attempt by accountant PwC to rename its consulting business Monday.
Twitter users likened Abrdn to a game of Countdown where the player had asked for just one vowel and a string of consonants.
And an early take from the Financial Times website quipped that the company had been disemvoweled .
Poster project MakingIt21 shares positivity and wisdom from the industry
David Moloney has designed 21 typographic posters using quotes, advice and reminders from 21 creative experts for those who need it most 18/02/2021 7:50 am
The last year has been difficult for everyone. In the creative industries, young and emerging designers especially have had a tough time breaking through with cancelled degree shows and events, and fewer junior roles available. Though the future of 2021 still feels TBC, design director David Moloney has created MakingIt21 as a source of positivity during this time, for both graduating designers, and anyone else who needs it.
Moloney spoke to 21 creatives from the industry for the project, whose quotes have been turned into 21 animated typographic posters. “The purpose of MakingIt21 is to spread some optimism off the back of a terrible year, a series of messages to graduate designers who missed out on the typical opportunities, or to be honest anyon