In 2022, waterpark owners and operators breathed a sigh of relief as the industry shifted back to normal in the wake of two years of uncertainty. With the pandemic a rearview concern in 2022, most waterparks continued their recovery to see attendance improve. This robust performance paved the way for new growth in all segments of the industry. Several large-scale projects planned for 2023 and beyond will alter the waterpark landscape at both indoor and outdoor waterparks. These projects will continue to encourage existing properties to innovate and update to keep market share.
Great Wolf Resorts named Scott Snofsky as the General Manager of Great Wolf Lodge Arizona. Snofsky brings over a decade of experience managing hotels from Austin to Arizona, to his tenure at Great Wolf Lodge, having previously held roles at both Hotel Adeline - A Tribute Portfolio Hotel and L Auberge de Sedona. In this role, Snofsky will oversee all operations of the family-friendly indoor water park resort located within the Salt River Pima-Maricopa Indian Community s Talking Stick Entertainment District.