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Gomez, who encouraged her 202million followers to check out the products for themselves, included a few promotional images and a stunning selfie.
One golden hour snapshot showed the Wizard Of Waverley Place star staring off into the distances with a wash of peach eyeshadow across her lids.
Special formula: IT S HERE! And I love how easy these formulas are -you can now get your hands on my NEW @RareBeauty Stay Vulnerable Collection, wrote Gomez, who celebrated the launch on Instagram
Own best advertisement: Gomez, who encouraged her 202million followers to check out the products for themselves, included a few promotional images and a stunning selfie