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Market Analysis Program, (MAP). MAP helps schools and colleges improve marketing ROI by geotargeting spending, recruiting, and investments in new locations. Gray s MAP helps schools make better, faster, data-informed decisions on where to offer each existing and new academic program, online or on-ground. MAP scores and ranks hundreds of markets for programs to: Identify geographic markets for entry or expansion Select the best markets for new and current programs Enable or enhance geotargeting of marketing spending Evaluate marketing performance relative to local market opportunity MAP and Gray s AI (Artificial Intelligence) analysis helps organizations intelligently allocate their marketing budget, finding markets where potential student demand is high, competition is manageable, and cost per click is low. It allocates the amount of money to each market, maximizing ROI per dollar invested.

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