we wanted something that retails to the everyday guys who aren t obsessed with clothes but wants to look good. we don t charge you up front. you have ten days after it arrives to make a decision, try it on and see what people think. reporter: they look at your social media profile like facebook and linkedin for clues on your style. we know what your city is, what job you work at and take in to account to find clothes that you will love. reporter: the social theme is part of wishi. it lets you catalog what is in your closet to get styling suggestions from the community. snap a picture of your shoe, and it becomes an item users can mix and match with retailers. you can see how it combines with the stuff in your closet. reporter: for company co-founders, the wisdom of crowds can t be beat. when you get the perspective of different people coming in to your closet and creating outfits for you it is nice and helpful. reporter: for runway worthy