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The Wisconsin Mississippi River Parkway Commission has launched “Welcome Back to Wisconsin’s Great River Road – On the Road Again” to attract more residents and tourists to Pierce County and points south. The multifaceted sales promotion campaign is designed to ramp up road trips and overnight stays on the Wisconsin portion of the Great River Road and its 33 communities and eight counties.  The campaign will run through Sept. 30, 2021, to capitalize on the projected increase of road trips vs. flying vacations due to COVID-19, the commission said in a news release. Visitors may sign up at www.wigrr.com/welcome-back for a chance to win sweepstakes, which includes girlfriend getaway, paddling and camping weekends along Highway 35.

United statesPierce countyNelson deweyWisconsin department of tourismWisconsin mississippi river parkway commissionUpper mississippi river national wildlife fish refugeGreat river roadWisconsin great river roadUpper mississippi river national wildlifeEffort marketingWisconsin departmentஒன்றுபட்டது மாநிலங்களில்துளை கவுண்டிநெல்சன் டெவெய்விஸ்கான்சின் துறை ஆஃப் சுற்றுலாவிஸ்கான்சின் மிசிசிப்பி நதி பூங்கா தரகு