So what will stick online and what won’t?
We have clues:
Going back to the grocery sector, another exemplar of ‘a good war had by most’ in the main - a few supply chain sticky moments aside - it’s clear that it’s a not a zero sum game going forward. The online shift happened and while many people will want to return to in-store, equally many will have been awakened to the convenience of online ordering and delivery.
Similar themes from my piece, Store re-openings are not a return to normal - six retail project lessons for the Vaccine Economy, from Wipro s Srini Rajamani. Bottom line: the new retail normal won t be the old one. Some changed behaviors have become habits, aided and abetted by tech surges (e.g. contactless shopping, improved mobile apps, buy online/pickup at store). As Rajamani put it:
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Summary:
The consumer has changed. Retailers have responded by upping their omni-channel game. But to succeed in the next retail economy, that s not enough. Here s six retail lessons from Wipro s Wipro s Srini Rajamani, distilled from project engagements.
One downside to virtual events: a barrage of content. When it comes to the retail industry, that certainly holds true. NRF s last Retail Converge session was a tsunami of content. Now, NRF Retail Converge, Chapter 2, is on deck for June.
We ve seen a slew of online retail events this spring, but:
how should retailers distill the burning lessons from hundreds of sessions?