ohio, alaska, kentucky, maine, louisiana, missouri, texas and utah. while they do not maintain specific lawmakers, the ads are running in states, republican officials to take action from senator john cornyn of texas to senator lindsey graham of south carolina, and ben, again, as you pointed out, you have been in a lot of campaigns, seems all of that is necessary, the broader messaging work but also the muscle of hard core, hard hitting political advertising of this kind that s targeted and tries to turn this issue to the advantage of people who want sensible gun safety laws. all of those people being targeted are the kind of people that say complete gaslighting nonsense in the after math of shooting because they want to get it off the news cycle. they want to move on from it. what you do with advertising is make sure they can t move on from it. you make an important point. i went back, this has turned into an identity politics issue on the right in the way it s not on the left, and y