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16 March 2021 By Lauren Eads
The coronavirus pandemic will contribute to a “polarisation” of trade shows, as organisers adapt their offer to suit smaller, bespoke events alongside larger “one stop” shops, believes the head of London Wine Fair, Hannah Tovey.
Hannah Tovey, head of the London Wine Fair
It follows a year that has fundamentally changed the way we do business, with wine and spirits trade shows among the most clear indicators of changing preferences and practices.
Over the past 12 months dozens of international trade shows have been cancelled or postponed, with some choosing to batten down the hatches and weather the storm, while others have pushed head long into a new digital age, transforming their offer so that it can be delivered entirely remotely.
The Drinks Business
21 January 2021 By Patrick Schmitt
The London Wine Fair will take place online this year as coronavirus restrictions have made a virtual show “inevitable”, head of the exhibition Hannah Tovey said this morning.
No live event this year as the London Wine Fair goes virtual
Admitting that she had been confident at the end of last year that the 2021 show would take place as a live event at its usual mid-May timing, today, Hannah Tovey said that there was “too much uncertainty” for this to be possible.
“In December we were very confident that a live event would be possible; everything was looking extremely positive at that stage and the Association of Event Organisers (AEO) was advising that live events could safely take place from early 2021,” began Tovey.