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Walmart Is Expanding Its Private Label Wine Business

Walmart Is Expanding Its Private Label Wine Business
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Walmart serves up premium private-brand wines

New Reserve Series collection priced at $10 per bottle Walmart has added premium wine varieties to its three-year-old Winemakers Selection private brand. Called the Reserve Series collection, the five new wines come from some of the world’s top growing regions and carry a suggested retail price of $10 a bottle, Jason Fremstad, vice president of adult beverage at Walmart, said in a blog post Monday. Varietals under the Reserve Series label include Argentinian Malbec, Italian Pinot Grigio, French Rosé, Californian Cabernet Sauvignon and New Zealand Sauvignon Blanc.  “The Reserve Series features incredible tasting wines that radiate the characteristics that made their regions famous,” Fremstad wrote in the blog. “Customers can explore Italy’s delle Venezie region with a light and refreshing Pinot Grigio or visit the Andes Mountains in Mendoza, Argentina with a velvety and full-bodied Malbec so you can take an adventure around the world, without needing your pas

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