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by Dwight Furrow
Wine and music pairing is becoming increasingly popular, and the effectiveness of using music to enhance a wine tasting experience has received substantial empirical confirmation. (I summarized this data and the aesthetic significance of wine and music pairing last month on this site.) But to my knowledge there is no guide to how one should go about wine and music pairing. Are there pairing rules similar to the rules for pairing food and wine? Is there expertise involved that requires practice and experience?
In fact, there are no rules for pairing food and wine. Every so-called rule is subject to so many exceptions, it is misleading to think of these guidelines as rules. Yes, white wine often goes well with seafood but not always, and there are some red wines that are enjoyable with seafood. The same is true when pairing music with wine. There are general guidelines with many exceptions. Thus, like food and wine pairing, experience is important, and some expertise