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at that point i had 18 years of incredibly focused wine knowledge. i had been on the retail floor of a very prominent wine shop for 15 years. i knew what the consumers were looking for and to your point, one of the great advantages of being a poor student is you become cynical of the system. so the establishment of the wine world was pretentious, was uninviting, was, you know, not nice and it kept a lot of people out of being curious and enjoying wine. what they didn t know was that the robert parker and the wine spectator and the, you know, five star restaurants were going to lose their power because of the internet, because of social media and we needed fresh voices in the wine space. when you innovate, when you disrupt the establishment, the old guard is never going to love you. for other highlights, nfts and some of the keys of success,

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