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Champagne Sales Are Surging Close to Pre-Pandemic Highs: 'Consumers Are Ready to Celebrate' – NBC 7 San Diego

Boston Beer Tossed 'Millions of Cases' of Truly Hard Seltzer Instead of Discounting It, Chairman Says – NBC Connecticut

Boston Beer Chairman Jim Koch told CNBC the company decided to throw away excess supply of Truly hard seltzer in response to a categorywide sales slowdown.

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