all the colors 2 to 1. it hasn t really worked and wasn t a very good idea. stock this year down 15%. when you look at the stock market this year it s up more than 20%. is this enough to turn it around or have they got more competition? you have got to get away from thinking that it s a device. you need to start thinking about echo systems. do you want to be an iso, do you want to be an android, or do you want to be in windows 8 or some version of the windows phone system. because that is the future. those people who have this won t necessarily have an android phone. if they ve got an android phone you re looking puzzled here. you re looking dismayed. these things are all i m not a tech savvy maiden. right. but the future is very much in which system of operating systems do you want to be part of. what apple is doing at the moment is still premium, it s still at the upper end, but it by no means has the game to itself. okay. so translation, then, the way i