A travel expert urged the Williamsburg-area tourism council to aim resources at appealing to international tourists, who tend to stay longer in the area and spend three to four more times the money than domestic tourists.
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“If you start with April of 2020, financially for the lodging industry it was a disaster,” Ron Kirkland, executive director at Williamsburg Hotel and Motel Association, said. “It was worse than the recession, 9/11 or anything we have ever seen.”