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Primark taps adaptive clothing market with inclusive lingerie range

Primark has created a four-piece adaptive lingerie range and promises further launches designed to meet the needs of its disabled customers.

United kingdomShani dhandaCharlie magadahResearch institute for disabled consumersBusiness disability forumCompany profilesCompany profileResearch instituteDisabled consumersPurple tuesdayWilliams de rincon

Primark to make adaptive fashion accessible

Today, Primark has announced its ambition to make adaptive fashion more accessible and affordable with the launch of its first adaptive lingerie collection.

United kingdomShani dhandaCharlie magadah williamsResearch institute for disabled consumersBusiness disability forumResearch instituteDisabled consumersWilliams de rinconPurple tuesdaySupporting women

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