Tablets again. Advertising started manufacturing just in time for the critical season. All of this according to people familiar with the matter. Its a move to boost the ipad business, its second largest after the iphone. To 13. 3 million, down 9 yearoveryear. We started asking what apple could do to get customers excited about the ipad again. Is probably not going to be much different than the existing ipad will stop it could add a less flair screen. When are they going to make it eager ipad . Something that is a more proversion. I would not expect that this fall. , i thinkarlier comment the ipad is the troubled child here. See the changes being enough to get the business kick started. There are some other things that could be going on but one of the focuses they will be eyeing. What about the new iphone . Couldnt they cannibalize sales even more . Big headwind a face. It has been down 3 yearoveryear. That has been a problem. There will be cannibalization from the tablet and thats a go