How TikTok is helping brands creatively connect with consumers
This year has seen seismic shifts in consumer behaviour, especially when it comes to the way people connect with one another and the brands they love. During her session at Mumbrella360: Reconnected, TikTok ANZ’s head of partnerships Elisa Kelsall detailed the part creativity has had to play in this connection.
January 18, 2021 9:11
Sponsored by TikTok
COVID-19 is undoubtedly one of the biggest crises that most people alive today will have faced in their lifetimes. “What connected us was the fact that this change was going on all around the world at the same time,” said TikTok’s Elisa Kelsall during her presentation at Mumbrella360: Reconnected. “That change caused many shifts to consumer behaviour and the motivations that drive it.”