The Meteor Is Advancing Gender And Racial Equity Through An Inspirational And Aspirational Branding
A brand whose purpose is to use art, culture, journalism, and creativity to promote equality needs a branding system that can match solid and bold goals.
Emily Oberman and The Pentagram team have done just that in the branding and visual identity for The Meteor, a group of journalists, artists, and activists committed to tackling gender and racial equity.
Oberman and Pentagram worked hand in hand with the leadership group at The Meteor to develop a flexible identity that could expand as the brand does. The typography, including typeface Druk, William Text, and Platform, seen throughout the system mimics the strong lettering often found on protest signs with subtle, engaging twists, including the O that forms a perfect circle.