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From a 16-year-old truck washer to the inventor of the Pop Tart: William Post dies at 96, leaving great wealth and a legacy of snack innovation behind

When he started out, Post said he and fellow truck washers were “poor as church mice.” But he worked his way up to plant manager when the people from Kellogg’s came to him with a concept.

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William Post, who played a key role in developing Pop-Tarts, dies at 96

Post died Saturday, according to a family obituary which provided no details on his death but says he was raised in Grand Rapids as “one of seven children of Dutch immigrants” and had retired at age 56 as a senior vice president with Keebler Company and settled in Glen Arbor, Michigan.

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