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Image source: Vivera
JBS, the world’s largest protein company and second-largest food and meat producer, has entered into an agreement to purchase Vivera, Europe’s third-largest plant-based food producer, for an enterprise value of €341 million.
Vivera develops and produces a broad range of innovative plant-based meat replacement products for major retailers in over 25 countries across Europe, with relevant marketshare in the Netherlands, the UK and Germany.
The deal includes three manufacturing units and a research and development centre located in the Netherlands.
The Brazilian company said that the acquisition of Vivera strengthens and boosts JBS’ global plant-based products platform.
By Kevin White2021-04-30T10:06:00+01:00
The plant-based deal has already provoked ire on social media
JBS hailed its deal to acquire Dutch plant-based brand Vivera last week as an “important step” in its global growth ambitions, and one that gave it a “stronghold in the plant-based sector”.
The Brazilian meat supplier – the world’s largest – snapped up Vivera for an enterprise value of €341m.
And at first glance, the deal looks like a no brainer. Vivera, which is currently Europe’s third largest plant-based brand and the continent’s largest independent, will benefit from the insight and financial might of a company that turned over R$270.2 billion (£35.72 billion) in 2020, a 32.1% increase on 2019 levels.
The $410 million deal boosts the world’s biggest protein company’s position in the plant-based sector.
Brazil-based global protein products firm JBS SA is poised to expand its position in the plant-based foods segment after it entered into an agreement to purchase Dutch meat alternative manufacturer Vivera.
The world’s biggest protein firm said Monday that the transaction is valued at €341 million, or about $410 million. Vivera’s plant-based meat replacement products are produced for major retailers in more than 25 European nations, including the UK, the Netherlands, and Germany.
“This acquisition is an important step to strengthen our global plant-based protein platform,” Gliberto Tomazoni, global CEO for JBS, said in a company release. “Vivera will give JBS a stronghold in the plant-based sector, with technological knowledge and capacity for innovation.”