Last year, when Eileen Kelly began a line of antidepressant-themed sweatshirts, they sold out fast. Now other brands are lining up to release anxiety-themed T-shirts and other mental health merch.
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From Ganni x New Balance to Cecilie Bahnsen x ASICS, women designers who specialize in the feminine and whimsical are suddenly dipping their toes into streetwear and it’s selling out fast.