Pascall Snifters now come as a Cadbury chocolate block!
Publish Date Thursday, 29 April 2021, 10:04AM
If you were a Snifters addict which has been forever in our hearts since it was pulled from shelves permanently by Pascall in September 2008 life may have just got a whole lot better for you.
Because as of today, Cadbury is releasing a brand new Pascall Snifters chocolate block and we couldn t be more excited.
Combining two cult favourites, the block has a heavenly blend of milk chocolate and minty Snifters-flavoured marshmallow. We look to surprise and delight [consumers] where we can, said Will Papesch, head of marketing for Mondelez International – which owns Pascall and Cadbury.
Off the back of that success, Mondelez has come up with another Snifter mash-up: Behold, the Snifter Block. (Actually, it’s called the Cadbury Dairy Milk inspired by Pascall Snifters, but that is, if you’ll pardon the pun, a bit of a mouthful.) This new product studs a Dairy Milk block with Snifter mint-flavoured marshmallows, so it has the same flavour profile as a Snifter, but none of the texture. “We look to surprise and delight [consumers] where we can,” said Papesch. ”Kiwis are telling us they want to see more innovative products that feature some of their favourite flavours.”