high and many more. the opportunity for us is to connect with fans in many different ways, and have multiple touch points and continue to evolve our offering for our consumers and fans. you think mattel for our consumers and fans. you think mattel will for our consumers and fans. you think mattel will still be making physical plastic dolls in ten years time? irate in ten years time? we absolutely in ten years time? we absolutely believe - in ten years time? we absolutely believe in i in ten years time? - absolutely believe in physical play. physical play is here to stay and the toy industry is growing, it is an important part of human development. kids touch it, they hug it, they go touch it, they hug it, they go to bed with the product, and toys are inspirational as much as they are in aspirational. the beautiful mattel is because we only underlying asset, we can expand our business in addition to what we do. and thatis addition to what we do. and that is the excitement we ha