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Four CQ mates partner to launch clothing brand

Premium Content Subscriber only Working cattle in the yards one day at a Clermont property became the catalyst for a group of four young friends to start a clothing brand. The group, Ben Beatty, Sam Gray, Will Callanan and Maddie Podlich, had always dreamed about having a business together. Sam came up with the phrase Hide to Tide and it was Maddie, with her background in marketing, who said why don t we just do it . The boys grew up in Central Queensland on farms in Clermont and Marlborough and were all boarding students of The Rockhampton Grammar School, while Maddie grew up in Brisbane and spent time on her family s properties in rural New South Wales.

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