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Natural health supplements brand Wild Nutrition has secured a £5m investment from PE house Piper. Founded in 2013 by husband-and-wife team Henrietta and Charlie Norton, the business’ supplements are ethically and sustainably formulated by an in-house team using high-quality and fully traceable ingredients. Its products are available in the likes of Planet Organic, Whole Foods, Harrods, Selfridges and independent health food stores and pharmacies across the UK. A consumer shift to DTC throughout the Covid pandemic also boosted the online business, with sales through its own website up 124% in the past year. Based in East Sussex, Wild Nutrition employs 28 staff and is led by CEO Chris Dodson, who joined from Google. The current chairman is Steve Clark, a founding investor, who is on the board of global jewellery brand Monica Vinader and also chairman of Bremont Watch Company.

East sussexUnited kingdomHenrietta nortonSteve clarkCharlie nortonMonica vinaderChris dodsonLibby gibsonHealth food manufacturer associationWhole foodsBremont watch companyWild nutritionPlanet organicBremont watchMindful chefHealth food manufacturer