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Pioneer powers first two HMV stores on European mainland

[In the picture] HMV opens first store in Belgium

British pop culture chain HMV has opened its first Belgian store this morning, one day before reopening its flagship store in London.

Shopping centre launches AR navigation tool

Published in General on 08-01-2021 Wijnegem - Shop Eat Enjoy A Belgian shopping centre is introducing a navigation tool based on Augmented Reality (AR), which shows shoppers the quickest way to the shops. The app will be tested extensively in the coming weeks.   European first According to Wijnegem Shop Eat Enjoy, Belgium’s largest shopping centre, the new navigation tool is a European first: the app will show customers the quickest way to shops in the shopping centre in seconds. You no longer have to look up your favourite shop on a plan or ask the information desk for advice. The navigation tool shows you the quickest way in a single click and guides you there. It is a kind of Waze, says communication manager Zsofi Horvath.