cost compared to something like, say, a period drama? yes, on a per hour basis, these shows are much cheaper to produce, generally speaking. of course the kardashians will be in the higher end of the spectrum. the thing is with the types of shows like this, they are relatively short and production timescales associated, so they can be brought to services very quickly, it is a fantastic way of bulking out the catalogue. but it also broadens the appeal of the catalogue for services like disney+ and for hulu for a wider audience. like disney+ and for hulu for a wider audience. who is winning in this race. wider audience. who is winning in this race, the wider audience. who is winning in this race, the streaming - in this race, the streaming race right now? they did well at the oscars, they got their first best film for apple tv. netflix of course has been around for a long time. in terms of who is ahead, who is