into an exclusive deal. and i think what it does is it speaks to the growing streaming wars in audio. ultimately, spotify has determined that exclusivity over rogan is more valuable than the music of neil young, and it s similar to what we ve seen in television. television companies like netflix and disney are spending billions of dollars on original programming, exclusive shows that are going to bring audiences to their platform and make sure that they subscribe. we re seeing the same phenomenon in audio. and that s whyjoe rogan is so important to spotify, because he s like a beacon. he s a huge figure in this area. and is part of this as well, elizabeth, that despite the fact spotify is one of the most popular music streaming services in the world, it still struggles