headquarters where i am joined by keri putnam and stephanie allain, two women who are working to reshape the industry. they are both part of an initiative founded and led by women in film and the sundance institute called reframe, the aim is to advance gender equity. keri putnam is a film executive and producer and the founder of putnam pictures, she has served for ii the founder of putnam pictures, she has served for 11 years of the sea year of the sundance institute which runs the sundance film festival. prior to that she worked as a senior executive at miramax and hbo and also the co founder. welcome. and also the co-founder. welcome- and also the co-founder. welcome. , ., welcome. great to be here. stephanie welcome. great to be here. stephanie allain welcome. great to be here. stephanie allain is - welcome. great to be here. stephanie allain is a - welcome. great to be here. stephanie allain is a film i stephanie allain is a film producer and writer and the newly el
but as the budgets got higher and more financial eyes were on what that marketability was, suddenly, those creators fell out of the mix and it ended up being a more homogenous set of people. being a more homogenous set of eole. ~ . being a more homogenous set of neale, . ., ., being a more homogenous set of eole. ~ . ., ., being a more homogenous set of n-eole. . . ., . ., people. what would you add to that stefanie? people. what would you add to that stefanie? i people. what would you add to that stefanie? i have people. what would you add to that stefanie? i have been - people. what would you add to that stefanie? i have been in i that stefanie? i have been in this business that stefanie? i have been in this business 35 that stefanie? i have been in this business 35 years, - that stefanie? i have been in this business 35 years, at - this business 35 years, at least this business 35 years, at least. there are big stories to tell. least. there are big stories to tell. t
in 2017,2016,17,which coincided with the movements, the social movements around the world, that also came to hollywood and included the organisation that we are part of, reframe, these movements led to an opening of things, and we actually saw 150% growth in female directing those top box office movies, and a small growth in women of colour as well, not proportional unfortunately, but still growth. is another numbers in 2019 the numbers went from 4% to 12%. since 2019 it has flatlined, no progress for the last four years. so, when you think about, when you think about constraints, fear, the way the global market is, i worry that there needs to be a conversation about how do you take a time where maybe the market conditions are more challenging and forget about
think that feeling of, obviously equity is important across all industries but i think when you are talking about culture and you are talking about storytelling and what stories we value and what reflects us, young people either see themselves or they don t, and i think, talking about what we each might have thought were possible for jobs or possible for ourselves, i think it is such an important part of this industry, it is one of the reasons i love it. hollywood comedy industry, is one of the least, least. open, inclusive businesses. lake oil is more inclusive in terms of ceos in terms of colour in people of people of colour. so if you think about that, the power that we have to tell stories, to
all the commitments to equity and all the commitments to a wide array of stories we all believe in. believe in. which is why reframe believe in. which is why reframe is believe in. which is why reframe is so believe in. which is why reframe is so valuable i believe in. which is why | reframe is so valuable to believe in. which is why - reframe is so valuable to our business the idea of reframe was originally research based. seeing the research in the cold light of day and saying nobody can deny that this is an equity problem nobody can say this is an accident. we really felt instinctivelyjust by instinctively just by presenting that instinctivelyjust by presenting that research to a wide array of people in studio jobs who are producers, agents, at senior levels, they would be shocked, because i think most people don t consider themselves biased and yet the cumulative effect of their decisions was biased, and indeed that proved to be true. when we first started, the biggest obs