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Trends and Insight 114 Add to collection Matthew Butterworth, MD at MullenLowe MENA on lighting up the Burj Khalifa and bringing the moons of Mars to Earth The grandest. The boldest. The most futuristic. Dubai is a city that’s not afraid of going big – which makes it unsurprising that it’s home to some of the wildest and most ambitious creative activations coming out of the advertising industry.  MullenLowe is one of a cluster of agencies that’s been hitting it out of the park with work that embraces technology, penetrates the culture and creates real buzz. LBB’s Laura Swinton speaks to MullenLowe’s managing director Matthew Butterworth to find out what the rest of the world can learn from Dubai’s ambitious activations.

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