Flipping through a good booklet is like going through a menu good deals and discounts are highlighted alongside old prices and photographs, making your choice a breeze. Perhaps that’s why printed booklets are such a popular medium for marketing. They act as guide and shopping companion, leading the right audience to the correct product. When these booklets find their way to homes via newspaper inserts and accompaniments as is the case when using GN Print the deal-wanting audience is held captive from the get-go.
Vijay DSilva, Marketing Manager of Landmark Group, which has been using the commercial printing division of Al Nisr Publishing, GN Print, to create and deliver booklets, explains that while digital dispersal may garner eyeballs for those on the move, booklets have a better shelf life. “The audience might save a copy and go through it in their spare time,” he says. “As we can add more pages, it gives the audience a chance to choose exactly what they would be inte