good morning, everyone, and welcome to cnn this morning. i m amara walker. hey, amara, i m boris sanchez. and then there were three. for the third time in a week, u.s. fighter jets have shot down something over north america, this time over canada. what we know and the coordination between the united states and canada. after that deadly earthquake in turkey and syria, mur survivors are pulled from the rubble. the latest on the recovery and rescue efforts there and why officials have detained people responsible for the construction of those buildings. plus, with kickoff just hours away, security is at an all-time high ahead of super bowl lvii. the major operation underway to keep fans safe. plus, a pricey breakup. why adidas decision to drop ye could cost the company more than $1 billion coming up on cnn this morning. it is sunday, everyone, february 12th. good morning. thank you for waking up with us. boris and like that, you were gone. you were here ye
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advertisers are using nostalgia to sell their products and why you might see more beer ads than usual. and still to come, adidas cutting ties with kanye west over his antisemitic remarks last year. that decision could come at a hefty cost. just how hefty? we will tell you in a few minutes. stay with us. maybe it s perfecg that special place that you want to keep in the family. .or passing down the family busininess. .o.or giving back to the places that inspire you. no matter your purpose, at pnc private bank, we will work with you every step of the way to help you achieve it. so let us focus on the how. just tell us - what s your why? there s something going around the gordon home. good thing gertrude found delsym. now what s going around 12-hour cough relief. and the giggles. the family tha takes delsym together, feels better together.
$250 million. adidas responded to the wall street journal s reporting by saying that the partnership is, quote, strong and successful, and beyonce hasn t commented beyond posting a new ivy park merchandise drop this week on instagram. but according to the wall street journal, ivy park is projected to do $65 million in sales this year. that s a big difference from the 335 million the company was previously targeting. this really begs the question, are these celebrity deals profitable for brands? at least for adidas, ye and beyonce, the numbers, amara, and boris, paint a very different picture. sure does. thank you. and coming up, after he went into cardiac arrest on the field earlier this year, trainers and first responders jumped into action to save the life of damar