developers hope the cards will appeal to a new generation of collectors who want to see more than the picture. casey stegall live in los angeles. what are you going to do with your ones? reporter: they will still hold value from computers in cars to computers with toys. what will they think of next? the people behind this technology says that not only is this going to be huge for the collectible industry but will allow sports fans and other fans to know their athletes better. check out the video pretty incredible. they are called hrx. highlight reel experiences. only limited edition, nba cards are available now. they are hidden inside regular cardboard packs you can t buy them yet. they feature kobe bryant,