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Whoop, a Boston-based sports wearable company backed by Irish golfer Rory McIlroy, is set to open its first European office in Dublin.
Following questions from the Sunday Independent, the company, which raised $100m in Series E Funding at a $1.2bn (€1bn) valuation last October, confirmed its plan to set up its Irish base.
Alex Jacobs, a senior manager of PR and communications for Whoop, said: Following a year of hypergrowth, Whoop plans to open its first European office in Ireland and further invest in global expansion.
“Dublin is a natural launching point with its proximity to Whoop headquarters in Boston, a deep well of international talent, and a strong community of top tech businesses.
WHOOP Partners with LPGA Tour for 2021 Season
WHOOP is the Official Fitness Wearable of the LPGA Tour
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BOSTON, Feb. 26, 2021 /PRNewswire/ Today, WHOOP, the human performance company, and the LPGA Tour announced a partnership to supply all players, caddies, and staff across the LPGA Tour, Symetra Tour, and Ladies European Tour with WHOOP Strap 3.0. WHOOP is now the Official Fitness Wearable of the LPGA Tour as well as the Official Fitness Wearable of the PGA TOUR. WHOOP is a trusted performance partner for the best athletes in the world and transforming the way organizations approach sleep, recovery, and fitness, said Will Ahmed, Founder & CEO, WHOOP. We are proud to support the LPGA Tour and its larger network at all levels to drive the future of golf forward.