July 6 2021, 11:58 am | BY Kim Shaw | No Comments
Whiteboard Digital Agency Thailand has released this sarcastic film titled, ‘The Art of Terrible Footpath’ for local Thai shoe brand, Heavy Shoes to introduce this toughest, softest and lightest shoes.
The campaign highlights one of the most common problems in Thai people’s life, ‘terrible footpath’ that is known for their state of disrepair, potholes, obstructions, rubbish and endless repair work into satire conceptual art of ‘The Wabi Sabi of Cracks’, ‘The Unexpected Installation Arts’ and ‘The Meditation Art Slope’. to highlight the unique benefit of their ‘Heavy Shoes Original Built’ that can survive on every awful surface of, make every Thai walk swiftly like they are in the ‘land of arts’ gallery, instead of deconstructed paveways.