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The first six months of the pandemic was a particularly tough time for advertising and creative agencies as many of their clients, uncertain of the future, put budgets on hold.
It was a tense time for many, but LPi Group not only got through it, the Calgary-based agency is celebrating its 30 years in business by adding new clients and hiring more staff.
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“The pandemic has accelerated the transformation taking place in the shopper landscape, especially how, when and where shoppers engage with brands,” founder and CEO Craig Lindsay says. “Our investment in talented people, combined with the adoption of new platforms and processes, has LPi Group positioned to build on our three-decade reputation in the post-pandemic marketplace.”