In the last six months, Whisper has used red liquid to represent period blood in its campaigns
Whisper India has launched a campaign that shows period blood with red liquid, breaking the cycle of showing blue blood in TV commercials.
Here’s hoping that more multi-corporations take note and stop misrepresenting period blood in ads.Ever wondered why menstrual products represent period blood with a weird, clinical blue liquid? You are not alone. This patriarchal practice of misrepresenting period blood in Indian advertisements has been going on for decades. And young boys or for someone who has no knowledge of periods, these ads can make them believe, as funny as it sounds, that menstruators bleed blue and periods are effortless.