The agency will manage the brand’s presence across all digital platforms in Saarc nations. The campaign talks about the advanced ability of Whirlpool washing machines in hygiene and care
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The association kickstarted with Whirlpool’s new festival campaign that focuses on care and hygiene by
Updated: Dec 23, 2020 5:28 PM
Whirlpool of India, a subsidiary of Whirlpool Corporation, assigns its digital mandate to Pulp Strategy, India’s largest independent agency in the digital communications and technology space. The mandate covers markets in SAARC Countries like Whirlpool Bangladesh, Whirlpool Nepal, Whirlpool Sri Lanka and so on. As a part of the mandate, Pulp Strategy will handle the brand’s presence across all digital platforms, including building and managing technology, media planning, media buying, digital creative and content, and social media. The digital agency will also be responsible for planning and executing new digital initiatives for the brand.