PHOTO:
Giorgio Minguzzi
Salesforce s recent purchase of Slack for $27.7 billion is already old news. Why Salesforce paid so much however, is still a matter of speculation. Major press outlets including the Wall Street Journal, the Washington Post and the New York Times reckon the purchase helps Salesforce expand its footprint into remote working, with Slack already enabling at home workers to collaborate in real-time. Slack also helps Salesforce compete with Microsoft, whose Teams collaboration product saw meteoric growth during the COVID-19 pandemic, going from 13 million to 115 million users in just 19 months.
Both reasons are valid, but they miss the contribution of Slackâs new Connect offering to Salesforce s core business value proposition. Letâs break this down.