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Peloton s New Tread+ Problem Is a Reminder That You Don t Really Own Your Connected Gadgets

Photo: Ethan Miller, Getty Images If you paid more than $US4,000 ($5,130) for Peloton’s Tread+, you’d expect that treadmill to be yours. And it is. Kind of. But the thing you should know about connected devices is that ownership isn’t as straightforward as simply buying a gadget. Yesterday, Peloton notified Tread+ owners that they would no longer be able to use the “Just Run” feature without subscribing to Peloton’s $US40 ($51) monthly membership. “Just Run” was a mode that let you use the Tread+ without Peloton’s classes, and, crucially, without paying for that subscription. The reason Peloton gave for the change was its Tread Lock software update, which added a 4-digit passcode to prevent unauthorised access. Tread Lock is part of Peloton’s voluntary recall for the Tread+, following numerous reports of injuries and in one case, a child’s death. The response on Twitter has not been kind. Some went as far as to call this ransom and extortion under the guise o

Peloton Stock Should Rally Further

Peloton’s stock is up by almost 9% over the last week (five trading days) outperforming the S&P 500 which has remained roughly flat over the same period. The recent gains are driven by favorable views from brokerages, and also as investors likely see increasing value in the stock following its.

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