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Old Navy and an influencer agency hired to find black talent for a promotional campaign learned the hard way that influencers don’t work for free. Even worse, they don’t appreciate being exploited along the way. In this case, the promotion is for a t-shirt commemorating Juneteenth.
Juneteenth, a holiday that celebrates the emancipation of slaves in the United States, originated in Galveston, Texas on June 19, 1865. It is safe to say that until recently, the vast majority of Americans were unfamiliar with Juneteenth. Now, thanks to the elevation of social justice and equality in society, the date is celebrated across America. To be honest, I am a first-generation Southern woman, born and raised in the Deep South. I was not familiar with Juneteenth until I moved to Houston in the late 1990s. Each June there are local stories about Juneteenth and its Galveston connection on local news broadcasts.