Active users on Threads, downloaded some 100 million times initially, has dropped by 60 percent to 70 percent. More troubling for the Meta CEO is that the average time spent daily on Threads has fallen to just 2.5 minutes, against 30 minutes a day for X and around an hour for Instagram
While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has…