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Shoppers embrace tickets and travel as holiday shipping deadlines approach
New Klarna Cyber Week shows shift towards spending on intangible items like event and airline tickets, while the marketplace and leisure categories continue to see momentum
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NEW YORK, Dec. 10, 2020 /PRNewswire/ Klarna, the leading global payments provider and shopping service, today released data that indicates shoppers in the US - particularly Millennials - shifted their share of e-commerce spending towards intangible items such travel and event tickets during Cyber Week (November 30-December 6). Klarna also identified spending trends among US Gen Zers, Millennials, Gen Xers and Baby Boomers during Cyber week, pointing to a rise in purchases in the leisure, sport & hobby and marketplace categories leading into the holidays.