but always with a slight wink of the nod to the viewers, which wright says helps foster to the interactive nature of it. how would you compare this experience working with television with video games? any parallels there? any sort of crossover between the sims and bar karma? what s your experience here? there s a love crossover on the community building side. in fact what we brought do the table i think for this project is we understood how to build collaborative online communities. i think a lot of interesting stuff like the web is a connective tissue whether it is games, toys, television or movies. the web is where these are things that are starting to interbreed and parts of television are mixing with parts of games and et cetera. reporter: like bar karma itself, much of the tv web relationship remains on chartered territory, but wright remains undeterred. no matter what the outcome of bar karma in the future. we might take creative risks. sometimes they ll fail.
a huge amount of creative story-telling. we got thinking what if we could make a system where it was more collaborative and what would the right format would that be? so did some experiments and kind of eventually came up with the idea of what would be a television show. reporter: bar karma has just finished a full season on current tv. which wright says was a perfect fit. current was much more open to the idea because they were kind of generated content and they were also very tech-savvy. they understood how to run a website, build a community, stuff like that. for folks who haven t seen bar karma can you give sort a brief description what it is about. what the community came up with is this an idea of a bar. there was this place in time. we could tell stories wherever we wanted to even points in time but we still had a core cast. we could build a long time art on top of that. reporter: the story lines of bar karma can range from the mystical to science fiction.