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Digital marketing predictions for 2021 and beyond

This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage. 2020 has well and truly been an ‘unprecedented’ year, and with Brexit underway and vaccines on the horizon, next year is likely to be a chaotic one too. Through all the uncertainty, some key trends have emerged over the last 12 months that we expect will shape the face of digital in 2021 and beyond. Podcast In our latest podcast episode, Search Laboratory’s founder, Ian Harris, is joined by Jimmy McCann, head of digital strategy, Pete Whitmarsh, head of paid media, and Rob Marsden, head of digital – earned and owned to discuss the long-term effects of Covid-19 on businesses and how this has accelerated the shift to online.

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